Serving as an integral member of the account team, she manages statewide grassroots/coalition activities, community outreach projects, earned media placement, slate mail coordination, event production projects and materials development efforts on behalf of a number of business groups, nonprofit organizations and trade associations.
Ms. Spriggs-Hernandez also served as a senior public relations specialist with VSP Vision Care in Rancho Cordova, California. While with VSP, she managed its experiential marketing tour in St. Louis, Missouri. In addition to managing this tour, she served as the media relations liaison to optometric trade publications such as Eyecare Business, Optometric Management and Vision Monday. Additionally, she developed and implemented various communications strategies and tactics to engage VSP doctors in key company initiatives.
Prior to her time with Schubert Flint Public Affairs and VSP, Ms. Spriggs-Hernandez also worked at the Sacramento offices of Edelman and Goddard Claussen Porter Novelli. She focused her efforts on earned media, coordinating public outreach campaigns and developing company wide crisis communication plans for a number of private corporations, trade organizations and state agencies.
Ms. Spriggs-Hernandez earned a Bachelor of Arts degree in journalism/public relations from California State University, Chico, and is currently working on a certificate in Event and Meeting Planning from California State University, Sacramento.