Elk Grove Community Services District
The Elk Grove Community Services District (CSD) had always been at the center of what makes Elk Grove special, providing parks, recreation and fire services to the community for over 20 years - unfortunately few people knew about it. In 2005, it turned to Schubert Flint Public Affairs to coordinate and implement a branding, community outreach and public relations campaign that included creation of a new logo, earned media, community meetings, newsletters and a new Web site among other things. To create the new brand, Schubert Flint Public Affairs held focus groups with community members to accurately assess what the new brand needed to convey.
Once the new logo was created and approved, Schubert Flint Public Affairs led an internal branding committee for the district that evaluated every aspect of the CSD and determined where and how the new logo and tagline - Enriching Community Saving Lives - could be incorporated. Items assessed included building signage, marketing pieces, registration forms, employee communications, fire department vehicles and even staff clothing. As a result of our branding campaign, the CSD was able to raise awareness within the community as to what it was and the services it provides - Parks, Recreation and Fire.